The Performance Exchange for CTV-to-Mobile
Adbustr is an independent programmatic exchange engineered for the long tail of video player environments — IPTV, OTT streaming, FAST channels, smart TV apps, and mobile media players — connecting their remnant inventory to performance demand with MMP-grade attribution and OpenRTB 2.6 supply chain transparency.
Built to industry standards
Certifications and integrations under active development. See Transparency for current status.
The inefficiency
Connected TV — and the broader long tail of video player environments around it: IPTV operators, OTT streaming applications, FAST channels, smart TV apps, set-top box ecosystems, mobile video players — represents the fastest-growing segment of programmatic advertising. Yet most of this inventory still trades on reach metrics built for the broadcast era, and a meaningful share of it is treated as remnant: priced low, sold blind, ignored by the buyers who would value it most.
Meanwhile, mobile gaming UA managers operate on the strictest performance standards in the industry, where a 0.4 percentage-point shift in pCVR is the difference between scale and shutdown.
Adbustr sits at this gap. We aggregate remnant inventory across diverse player environments and treat every impression as a performance event — attributable to install, with the same rigor a UA team applies to a Mobile Measurement Partner-tracked campaign. The result: long-tail video inventory that finally earns its CPM.
Aggregated remnant supply mix
Remnant inventory aggregated across IPTV operators, OTT streaming apps, FAST channels, smart TV applications, and mobile media players — integrated through certified partner relationships and audited app-ads.txt declarations.
Mobile gaming, iGaming, and subscription-app advertisers who measure in installs, ROAS, and 7-day retention — not GRPs.
OpenRTB 2.6 with full SupplyChain Object, public sellers.json, and quarterly transparency reports.
Built for three sides of the exchange
The engine
Our pCVR engine — built on Golang and ClickHouse, trained on the specific signal patterns of CTV-to-mobile attribution chains — scores every impression for downstream conversion probability in under 12ms. Every bid we surface to a DSP has already been triaged for fraud, suitability, and performance fit.
Bid latency p99
IVT detection rate
Daily peak auctions
Every node in our supply chain is declared. Every partner relationship is registered. Every quarter, we publish an independent transparency report with our IVT rate, supply path concentration, and audit findings.
sellers.json is live. app-ads.txt is current. Compliance work is public.
Whether you're integrating supply, evaluating us as a DSP partner, or exploring strategic conversation — we respond to every qualified inquiry within two business days.