adbustr.

Transparency

Every node declared. Every partner registered. Every claim verifiable.

The AdTech industry has spent a decade building standards for transparency. We've built our exchange to satisfy them — not selectively, but in their entirety.

Public files

Three files. Live. No redirects. IAB-validated.

sellers.json

IAB-formatted sellers.json declaring every entity in our supply chain, with seller_type, seller_id, and is_confidential per spec.

app-ads.txt

Authorized digital sellers declaration for in-app inventory.

ads.txt

Authorized digital sellers for web inventory.

Standards we comply with

Twelve standards. Three statuses. No marketing-speak.

  • OpenRTB 2.6Full spec including Content, Producer, ad pod objects.Active
  • SupplyChain Object 1.0Populated on every bid request we surface.Active
  • sellers.jsonCurrent, no-redirect, IAB-validated.Active
  • app-ads.txt / ads.txtCurrent and audited.Active
  • GDPRDPA available on request. Data residency: EU + US.Active
  • CCPAFull opt-out propagation.Active
  • TCF v2.2IAB Europe-compliant consent framework.Active
  • MRC accreditationApplication in progress.In progress
  • TAG Certified Against FraudApplication in progress.In progress
  • ISO 27001Implementation roadmap H2 2026.Roadmap
  • SOC 2 Type IIImplementation roadmap H2 2026.Roadmap
  • IAB Gold StandardApplication in progress.In progress

How we treat fraud

Three layers. Pre-bid, in-flight, post-bid.

Every bid request that surfaces to a downstream DSP has cleared three independent fraud-detection passes — pre-bid scoring, in-flight behavioral analysis, and third-party verification.

Pre-bid scoring

Resonance evaluates every impression request for invalid traffic likelihood in under 3ms. Impressions exceeding our 15% IVT threshold are dropped before they ever reach the auction layer.

Behavioral entropy analysis

Our SDK collects micro-interaction signals to identify automated traffic patterns that bypass conventional fraud heuristics. Findings inform both our internal blocklist and our reporting to industry consortia.

Third-party verification

Pixalate integration provides independent post-bid IVT measurement, reconciled against our internal scoring weekly.

Quarterly disclosure

Beginning Q4 2026, Adbustr will publish quarterly transparency reports including aggregate IVT rates, supply path concentration metrics, and any material changes to our partner roster. Reports will be available at this URL and distributed to active DSP partners via direct briefing.

Audit access

Active DSP partners may request log-level data access for reconciliation purposes under our standard audit protocol. Brand advertisers may request quarterly inventory breakdowns specific to their campaigns.

compliance@adbustr.com