Anti-Fraud Policy

Invalid traffic (IVT) and ad fraud erode the value of the entire programmatic supply chain. Adbustr operates a three-layer anti-fraud stack engineered to drop fraudulent impressions before they reach our DSP partners and to surface independent third-party verification of our results.

Layer 1 — Pre-bid scoring

Resonance evaluates every impression request for invalid traffic likelihood in under 3 milliseconds, using a model trained on the behavioral patterns of CTV-to-mobile attribution chains. Impressions exceeding our 15% IVT threshold are dropped before they ever reach the auction layer.

Pre-bid signals include:

• IP and device-class reputation against rolling blocklists
• App- and site-level historical IVT rates
• SDK-level integrity attestations (where available)
• Supply-path provenance per OpenRTB SupplyChain Object

Layer 2 — Behavioral entropy analysis

Our SDK collects micro-interaction signals — input cadence, viewport stability, sensor entropy — to identify automated traffic patterns that bypass conventional fraud heuristics. Findings inform both our internal blocklist and our reporting to industry consortia.

Layer 3 — Third-party verification

Pixalate integration provides independent post-bid IVT measurement, reconciled against our internal scoring on a weekly basis. Discrepancies above the 1.5% absolute-difference threshold trigger a root-cause review.

Reporting and disclosure

Beginning Q4 2026, we will publish quarterly aggregate IVT metrics in our Transparency Center. Active DSP partners may request log-level reconciliation under our standard audit protocol.

Reporting suspected fraud

If you identify suspected invalid traffic from our supply, contact compliance@adbustr.com with a sample of bid request IDs and the time window. We commit to a 48-hour first response.