Company
Adbustr was founded on a simple observation: the inefficiency between premium screens and performance budgets was too persistent to be solved by another DSP plugin or another mediation layer. It needed an exchange.
What we do
We operate an independent supply-side platform that aggregates remnant video inventory across the long tail of player environments — IPTV operators, OTT streaming applications, FAST channels, smart TV apps, and mobile media players — and routes it to performance-driven demand. Our exchange clears 6B+ auctions monthly across 12 markets, with a take rate of 20% and full SupplyChain transparency on every bid request we surface.
We don't operate a DSP. We don't operate consumer apps. We don't sell data. Our only product is the exchange itself — and the engineering required to make remnant supply behave like premium supply.
How we operate
Adbustr is privately held with no walled-garden affiliation. We don't compete with our DSP partners for advertiser relationships, and we don't compete with our publisher partners for end-user attention.
Every aspect of our exchange — auction logic, supply path, partner onboarding — is engineered against IAB Tech Lab specifications. Where the spec is silent, we choose the more conservative interpretation.
We're building a platform engineered for the AdTech market of 2030, not the one of 2024. That means OpenRTB-native, attribution-deterministic, and fraud-resistant by architectural design.
Where we are
Adbustr maintains a global operational footprint across three continents, with engineering and operations centers structured to support 24/7 exchange uptime and partner support across all major time zones.
Yerevan (Armenia)
Expanding 2026
Expanding 2026
Press & contact