Company
Adbustr was founded on a simple observation: the inefficiency between premium screens and performance budgets was too persistent to be solved by another DSP plugin or another mediation layer. It needed an exchange.
What we do
We operate an independent supply-side platform for the long tail of video player environments. Supply transacting today is web-delivered — in-stream video, VPAID, banner, ADM and pop — routed to performance-driven demand. The auction, the bidder, the player and the SDK are our own code — not a licensed stack — with full SupplyChain transparency on every bid request we surface.
We don't operate a DSP. We don't operate consumer apps. We don't sell data. Our only product is the exchange itself — and the engineering required to make remnant supply behave like premium supply.
How we operate
Adbustr is privately held with no walled-garden affiliation. We don't compete with our DSP partners for advertiser relationships, and we don't compete with our publisher partners for end-user attention.
Every aspect of our exchange — auction logic, supply path, partner onboarding — is engineered against IAB Tech Lab specifications. Where the spec is silent, we choose the more conservative interpretation.
We're building a platform engineered for the AdTech market of 2030, not the one of 2024. That means OpenRTB-native, attribution-deterministic, and fraud-resistant by architectural design.
Where we are
Adbustr maintains a global operational footprint across three continents, with engineering and operations centers structured to support 24/7 exchange uptime and partner support across all major time zones.
Yerevan, Armenia
Remote-first across EU time zones
GDPR and CCPA programme run in-house
Press & contact