Blog
What we are learning while running the exchange. Honest, occasionally technical, written by the people building it.
Operational truth from inside a programmatic CTV exchange.
Today we are announcing Adbustr Channels: a portfolio of owned-and-operated CTV channels launching first on Roku. Three brands, free, ad-supported. Here is what we are building and why.
Generative tools now produce a lo-fi track, a narrated 30-minute story or a stretch of cinematic footage for pocket change. The cost of producing watchable streaming content has fallen by orders of magnitude in 18 months. Here is what we think it means.
We get questions about how we run the exchange. The honest answer is a handful of principles we keep choosing. Here they are.
Our first full quarter is closed. Three categories beat our expectations, two underperformed, and one finding genuinely surprised us.
Fill rate is a vanity metric. Here is what we filter before the auction, why, and the position we are taking on quality versus volume.
We launched the exchange on October 16. Here is what surprised us, what broke, and what we are doing differently going forward.