Blog
What we are learning while running the exchange. Honest, occasionally technical, written by the people building it.
Operational truth from inside a programmatic CTV exchange.
Today we are announcing Adbustr Channels: a portfolio of owned-and-operated CTV channels launching first on Roku. Three brands, free, ad-supported. Here is what we are building and why.
Suno generates a lo-fi track for two cents. ElevenLabs voices a 30-minute story for under a dollar. Veo produces cinematic footage at fifty cents per second. The cost of producing watchable streaming content fell roughly 100x in 18 months. Here is what we think it means.
We get questions about how we run the exchange. The honest answer is a handful of principles we keep choosing. Here they are.
Our first full quarter is closed. Three categories beat our expectations, two underperformed, and one finding genuinely surprised us.
Fill rate is a vanity metric. Here is what we filter pre-bid, why, and the position we are taking on quality versus volume.
We launched the exchange on October 16. Here is what surprised us, what broke, and what we are doing differently going forward.