For publishers
Whether you operate IPTV channels, OTT streaming apps, FAST inventory, smart TV applications, or mobile media players — Adbustr aggregates your remnant supply into a single exchange that routes performance demand directly to it, with published 20% take rate, Net-45 settlement, and zero hidden mediation tax.
Why publishers choose Adbustr
We don't resell — we exchange. Every advertiser dollar that reaches your inventory comes through one transparent supply path with a published take rate. No mediation cascade, no hidden re-sellers eating your margin.
We settle on Net-45 from end-of-month — every cycle, on schedule, no exceptions. Every dollar in your payout corresponds to a fraud-screened impression with downstream attribution. We pay on what was actually delivered, not on bot-inflated metrics that get clawed back later.
Our SDK adds 287 KB on iOS, 312 KB on Android, with sub-80ms cold start and < 1% frame budget impact on 60 fps gaming targets. No mandatory exclusivity — runs alongside MAX, LevelPlay, AdMob, or Open Bidding.
Why we're different
The ad-tech industry trained publishers to expect opaque take rates, clawback settlement, post-bid fraud detection, and exclusivity demands. We rebuilt every one of those defaults.
Dimension
Most SSPs
Adbustr
Take rate transparency
Black-box · 25–40% effective after fees
Published 20% · same for every publisher
Settlement
Net-30 with rolling clawback windows
Net-45 on already-reconciled impressions · zero clawback risk
Fraud detection
Post-bid IVT scoring · DSPs already paid for invalid
Pre-bid 15% drop + Pixalate post-bid + behavioral entropy
Mediation friction
Mandatory exclusivity or 30%+ rev-share to access waterfall
Run alongside MAX / LevelPlay / AdMob · no exclusivity
Supply path visibility
schain truncated · hidden re-sellers · opaque bid stream
Full SCO 1.0 on every bid · public sellers.json · 24h roster updates
Settlement cycle
We use the 30-day cycle to reconcile against fraud-screened impressions, then settle on day +45 in full. No clawbacks, no hidden adjustments. Tier-1 SSP cadence, not arbitrage Net-7 hustle.
eCPM expectations
First-price impression auction with Resonance pCVR-weighted floors. Numbers below are indicative ranges from active pilot integrations. Your actual yields depend on audience composition, format mix, and seasonality — typically within ±20% of the midpoint.
Format
NA
EU
Emerging
Notes
CTV pre-roll / mid-roll
1080p · 15–30s · skippable+
Smart TV in-app
Tizen / webOS / Vizio
FAST channel pod
Pod position-aware
Mobile rewarded video
Highest fill · gaming
Mobile interstitial
Standard 320×480
IPTV middleware
Regional · CIS / MENA
Indicative eCPM ranges from active pilot integrations · publisher 80% share, Adbustr 20% take · paid Net-45 on fraud-screened impressions. Actual eCPM is impression-priced via first-price auction with Resonance pCVR-weighted floors.
Revenue projection
Slide in your monthly impressions, pick the dominant format and audience geo. The estimate uses our published 20% take rate — what you see is what we'd wire on Net-45.
Revenue estimator
Mid-range eCPM × your monthly impressions × 80% publisher share. Indicative, impression-priced auction; actual yields fluctuate ±20%.
Estimated monthly revenue
$33,600
~ $403,200 annualized
What we accept
Adbustr aggregates the long tail of video supply that the largest mediation platforms underserve. If your inventory is video-shaped and your app store presence is verifiable, we can almost certainly route demand to it.
SDK in numbers
Engineered for production-quality gaming, OTT, and CTV environments. Every overhead metric is published, measurable, and gated against regression in CI before each SDK release.
SDK technical specs
Drop into existing build. No mandatory exclusivity. Runs alongside any major mediation adapter without conflict.
Mediation compatibility
Integration in three steps
01
Submit a brief integration request with your app's package ID, monthly active users, and existing mediation stack. We typically respond within one business day.
02
We complete a streamlined Know-Your-Business review focused on app legitimacy, ads.txt/app-ads.txt presence, and technical fit. Most legitimate publishers complete this in under 72 hours.
03
Drop our SDK into your build, point your mediation layer at our adapter, and you're live. Detailed integration docs and a sandbox environment are available at docs.adbustr.com (launching Q3 2026).
Qualification
We're selective on the way in so we can be predictable on the way out. Our take rate is the same for every publisher — the variability we control is who qualifies.
Below threshold? We onboard a small batch of growth-stage publishers per quarter via our pilot program — same 20% take, same Net-45, lower volume bar. Mention "pilot batch" in your inquiry.
Brief us on your supply and we'll respond within one business day with an inventory and pricing fit analysis.