Engineered for the millisecond between a stream and an install.

Direct integrations across the long tail of video player environments: IPTV operators, OTT streaming applications, FAST channels, smart TV apps, set-top box ecosystems, and mobile media players — onboarded via SDK and server-to-server endpoints. Every supply point is registered in our public sellers.json with declared seller_type and audited app-ads.txt. Our supply-side specialty: aggregating remnant inventory the giants ignore and turning it into addressable, attribution-ready impressions.

Our pCVR engine scores each impression in under 12ms across three dimensions: invalid traffic likelihood, brand safety fit, and predicted downstream conversion value. Built in Golang for sub-millisecond GC pauses; backed by ClickHouse for sub-second analytical queries on petabyte-scale event streams.

OpenRTB 2.6-compliant exchange with full SupplyChain Object propagation, ad podding for CTV pods, and dynamic floor pricing per impression class. We surface only winning candidates to downstream DSPs — reducing bid request waste by an estimated 60%.

Native integration with Mobile Measurement Partners (AppsFlyer, Adjust, Singular) for deterministic CTV-to-mobile attribution. Every install event is reconciled against the originating impression with timestamp-precise audit trail.

AI Content Factory generates and tests creative variants in real-time, optimizing for the contextual signals of each player environment — whether that's an IPTV channel, a FAST stream, a smart TV app, or a mobile placement. Lift over static creative averages 27% in early cohorts.