For DSP partners

Direct supply path. Full schain. No middlemen.

Adbustr is a direct supply integration target for performance-focused DSPs, aggregating remnant video inventory across IPTV, OTT, FAST, smart TV, and mobile player environments. Built on OpenRTB 2.6 with full SupplyChain Object compliance, public sellers.json, and a transparent take rate that's the same in every bid stream we touch.

Integration brief

Standards-first. Side-deal-free. Audit-friendly.

OpenRTB 2.6, full spec

Including Content object, Producer object, ad pod support for CTV, and dynamic refresh signals. No proprietary extensions required.

SupplyChain Object on every bid

Each impression we surface includes a complete schain with asi, sid, and hp=1 set on Adbustr's node. Downstream nodes are inherited from upstream supply.

Public sellers.json

Our sellers.json is hosted at the canonical location with no redirects, declared with seller_type=BOTH where appropriate, and updated within 24 hours of any change to our partner roster.

Predictable take rate

20% across the platform. Published. Audited. Identical for every DSP we partner with.

Bid-request economics

We surface 38%. You don't pay decisioning compute on the rest.

Every Adbustr bid request has cleared three pre-bid filters before it lands on your QPS budget. Translates to a typical 60–65% bid-decisioning waste reduction across pilot integrations.

How partnerships work

01

NDA + technical exchange

Initial outreach goes through partnerships@adbustr.com. We execute a mutual NDA and exchange technical documentation, including QPS profiles, geographic coverage, and inventory class breakdowns.

02

Sandbox connection

Connect to our sandbox bid endpoint, validate schain propagation and bid response handling. Most DSPs complete sandbox testing in 2–3 weeks.

03

Production ramp

Phased traffic ramp starting at 5% of available QPS, scaling based on bid response health and downstream advertiser performance.

Specifications

Production endpoints & SLA.

Endpointbid.adbustr.com  (production)sandbox.adbustr.com  (testing)ProtocolHTTPS POST · application/jsonSpecOpenRTB 2.6 (no proprietary extensions)AuthIP-allowlist + bearer tokenSLA99.95% endpoint availabilityBid timeout100ms standard · 200ms negotiableGeographic POPsNA-East · NA-West · EU-Frankfurt · APAC-Singapore

Open a conversation.

Email is the fastest path. Or use the form — we route DSP inquiries to the partnerships team within one business day.

partnerships@adbustr.com